The Race is on to be the Next Groupon Contender in Canada
You must have been hiding under a virtual rock this summer if you missed being bombarded online by Groupon ads that displayed photos of delicious food – enticing you to click and sign-up for their...
View Article4 Ideas for an Afterlife for the Sears “Zombie Shopper” Campaign
Who would have guessed that Zombies would turn out to be such excellent brand advocates? Recently, Sears.com created an Avatar called “ZombieShopper” on Twitter to promote their Halloween social media...
View ArticleCanadian Crowdsourcing Superheroes
Many people have heard of popular crowdsourcing businesses like Threadless and CrowdSpring. However, you may not have heard of some of Canada’s budding companies in this arena. I thought it was worth...
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